Thus, the “playbook” is intended to offer advice on best practices for companies to align data with their business goals. One such method is to reap the rewards of engaging with consumers on their most frequently used channels – messaging services. According to Facebook, over 10 billion messages are sent each month globally, making conversational commerce one of the biggest emerging trends in 2019. Said Nikhilesh Ponde (Global Travel Strategy and Planning Lead, Facebook), “people in emerging markets are twice as likely as those in mature markets to message a business at least once a month. Get the full story at WIT