Facebook has been hovering around in travel for some years. Every now and again the question of whether it could challenge Google hits the headlines. Expedia CEO Dara Khosrowshaki said only a few months ago that it could. He was quoted as saying that travel is such a significant portion of e-commerce that Facebook would have a travel-specific product. Earlier that same month Facebook introduced Dynamic Ads for Travel, which allows travel companies to target Facebook users based on a range of data, including search history. Yet, analysts at brokers RBC doubted if this was sufficient to trounce Google’s supremacy. “While Facebook's recently launched Dynamic Travel Ads are unique in that they retarget potential customers across devices, we're sceptical as to whether Facebook will be a real threat to Google in digital travel ad dollars, because Facebook is just not able to capture commercial/travel intent in the way that Google is," they wrote in a report. Get the full story at EyeForTravel