A whitepaper report from Efficient Frontier concludes that Facebook’s user engagement has increased by an impressive 31 percent over the last year, outgrowing the 24 percent average increase impressions per post during the same period, as All Facebook reports. The fact that the rate engagement has increased beyond the average reach (number of impressions) of posts shows that more users are more compelled to respond to content they have seen on the social network. This, in turn, suggests that Facebook is becoming an even more important place for key communication and interaction for its users. The king of Facebook engagement remains the ‘Like’ which accounts for a whopping 84 percent of all Facebook user reactions. Of the rest, commenting in response to posts and status updates represents 15 percent, with sharing a mere one percent of all user engagement. Get the full story at The Next Web