What the leak has done is shed light on one simple truth: Publishing mammoths like Facebook and Google (which has also experienced its share of controversy over content) can’t currently provide 100% brand safety. At scale, user-generated content provides too great of a challenge. And this doesn’t necessarily bode well for advertisers. “Advertisers are demanding more than what these platforms can currently provide,” said Ari Applbaum, vice president of marketing at video advertising platform AnyClip. “Until artificial intelligence solutions are robust enough to provide 100% assurance, manual screening of content is replacing AI, and it’s not sustainable in the long run.” Get the full story at eMarketer Read also "Revealed: Facebook's internal rulebook on sex, terrorism and violence" at The Guardian, and "Facebook isn't alone—moderating the internet is basically impossible" at Mashable