Looking to make the clumsy reality of toggling between apps a thing of the past, the social media goliath has been strategically partnering with other companies to offer various services to consumers at the heart of where they spend their time. After onboarding Giphy and enabling users to send each other money, Uber marked an important partnership for Facebook as its service offerings started to feel more inclusive. In fact, after striking a deal with the on-demand transportation juggernaut, Messenger started thinking outside of the box in regards to the subsequent line of services it plans to rope in. As a result, KLM Royal Dutch Airlines has heeded the call for a more diverse range of ‘in-chat’ options, and has since joined the ranks of Messenger’s business-to-consumer outreach. Get the full story at psfk and The Next Web