At its annual developer conference last week, Facebook made several announcements that are likely to have a major impact on the mobile app world. As one of the world’s largest online properties, Facebook’s policies and practices – when it comes to digital marketing – tend to govern popular trends in the industry. The F8 conference marked what could become the next trend in digital advertising: online portals becoming complete, self-sustaining marketing ecosystems through key technology acquisitions and integrations, advanced analytics, and a steady stream of rich, constantly updating audience data from its own platform. For Facebook, with the sizeable amount of data now available, it seems a natural evolution for the company to open its platform to developers and establish its own closed circuit, thereby eliminating third-party middlemen and creating multiple new data and revenue streams. Get the full story at The Drum Read also "Facebook's new changes might shake up things for marketers" at Direct Marketing News