Fairmont Hotels & Resorts ran its first insert in the August issue of American Express Publishing's upscale Travel + Leisure magazine, aiming to entice U.S. travelers to visit its properties in Canada this summer.

The four-page insert, headlined "There's Only One Way to Experience Summer," appears in the subscriber copies of Travel + Leisure. Another 250,000 are being distributed as brochures at Hudson Newsstands at New York, Chicago, Los Angeles, Atlanta, New Jersey and Seattle-Tacoma airport locations.

"It was purely about delivering a message in an editorial-like way and delivering it in a highly targeted manner," said Joanne Katsch, vice president of custom solutions at American Express Publishing Custom Solutions, New York.

Fairmont's custom insert has images of scenic locales and Fairmont properties, linking that content with local festivities. Hotels promoted include Fairmont Empress in Victoria, British Columbia; Fairmont Palliser in Calgary; Fairmont Hotel Vancouver; and Fairmont The Queen Elizabeth in Montreal.

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