The future is here in terms of hotel design, said panelists Saturday at a session titled, "Staying Ahead of the Design Curve," as part of the American Hotel & Lodging Assn. Fall Conference. In fact, they agreed, truly successful hotel design trends need to stay about five years ahead of the curve in order to stay relevant.

Modern luxury, clean lines, regional customization and accessibility for travelers are the key trends influencing all hotel segments, no matter whether the hotel is economy or luxury.

"It's all about giving the customer a great experience," said Faith Taylor, v.p. of innovation and product development for Wyndham Hotels and Resorts. In an effort to reposition the Wyndham brand, the company partnered with architect and designer Michael Graves to develop a new design, look and feel for Wyndham properties that still retains "the core DNA of Wyndham and its brand values," Taylor said.

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