Phocuswright and h2c’s Independent Lodging Market Report, co-sponsored by SiteMinder, offers a number of revealing insights as it predicts what the industry will look like in 2017. One of the headline figures from the report demonstrates the increasing strength of the American hotel market when compared to its European counterpart. The US market is expected to grow at more than six times rate of the European market between 2013 and 2017, with the US showing a 6.8% compound annual growth rate and Europe just 1.1%. Despite the slower growth overall, the report notes a number of positive trends in Europe. Chain hotels are the big winners, growing three times quicker than independents in the four-year time period. This will see the independents’ share of the total lodging market fall from 58% in 2013 to 56% in 2017. Get the full story at SiteMinder