Paris-based FastBooking is launching a new online hotel booking portal, The sites features over 3'000 Fastbooking member hotels worldwide, contains over 100'000 customer reviews and provides direct access to the hotels’ official websites.

The whole concept of has been targeted to meet the needs of the Internet user: clear, easily comparable rates, immediate visualization of promotions, precise descriptions of the hotels and services, a comprehensive range of offers, reviews and assessment ratings from previous guests, map localization, booking procedure available in 24 languages, no pre-payment, no registration fees… The hotels are presented in the form of detailed descriptive files, containing up to 30 high-quality photos with information that can be updated in real time by the hotelier himself. has already registered over 100 000 customer reviews and is breaking new ground with its direct access to the official website of each hotel in just one link. What’s more, as is exclusively reserved for hotel clients using the FastBooking Engine solution, Internet users can depend on the reliability of the offers. And the hotels represented are made aware on an ongoing basis of the need to update their data and to dynamize their presence with regular promotional operations.

Unlike most hotel booking sites, which federate any hotel that has subscribed to a distribution contract, has opted for a selective policy by reserving its new portal for the hotels already using FastBooking Engine. This is why the site is in perfect correlation with the hoteliers’ needs: totally flexible opening and closing of sales, no compulsory allotment, no fixed rate, customized sales and cancellation terms, no subscription but commission on bookings… A mutually satisfactory solution that ensures FastBooking keeps a regular eye on the content of, avoiding any configuration errors by the hotels.

In order to optimize the notoriety of its new website, FastBooking has decided to allocate a budget of 400 000 € to the purchase of sponsored links on the main search engines, between now and the end of the year, to improve the referencing and consequent visibility of on the Net. These operations will be completed by investments on the advertising front, beginning with a banner campaign planned for later this month on Yahoo and other targeted media. is the latest addition to the distribution program FastBooking has been developing over the last few years. The program now revolves around 4 complementary channels, creating a substantial clientele for the hotelier.

- a network of over 40 single-destination sites, focusing on a particular geographical location such as Paris, London, Milan, Tuscany or the Côte d’Azur. Its impact is due to its visibility on the main search engines, Google, Yahoo, MSN… which generate traffic towards the proposed destinations. In 2006, over 400 000 nights have already been booked through these sites.

- the Paris Convention and Visitors Bureau, who have chosen FastBooking as their exclusive partner for their hotel bookings, both on their website and in their branches throughout the capital.

- a number of major players in the tourist and travel industry, such as Go Voyages, Kelkoo, Mappy and World Executive, with whom FastBooking has distribution agreements.
and now, a true multi-destination portal, which is already promising to rival the top names in online tourism.

So when a hotel uses FastBooking Engine, it doesn’t just sell its rooms to the visitors on its own website but automatically accesses a whole range of other sales sources on the Internet, thereby ensuring maximum visibility and significant sales dynamization.

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