Overcoming this trepidation is important, panelists said, because Scandinavian hotel chains are in a unique position to enforce change against online travel agencies. “Why not have the five or six hotel companies (here) get together to provide its own platform,” said Christian Gamsgrø, director of revenue management, Norway, at Scandic Hotels. “Nordic countries are early adopters of technology, but not so much in creating it. We have a lot of technology in the hotel but not so much that is guest-centric and helps the commercial side of things,” Gamsgrø added. Get the full story at Hotel News Now