Given this, Software Advice conducted an online survey of of 2,126 randomly selected U.S. travelers to discover what features of a hotel’s mobile app travelers want most—so that hotel marketing managers can make better decisions on how to engage guests and boost revenue. Here, we highlight the key takeaways. To start, the survey asked travelers which of the most common types of hotel mobile app features they were most likely to use. A majority (36 percent) say they would use interactive maps to help them get around the area, and 27 percent say local coupons or discounts would be used most often. Fewer respondents (23 percent) say a hotel mobile app’s room service function would be used most frequently, as would a loyalty program dashboard (14 percent). Get the full story at Software Advice