Setting up profiles for yourself or your clients on social media sites is an excellent idea. First of all, it prevents someone else from creating a profile on the social media site using your name. Second of all, it is great for reputation management (more on that in a moment). Thirdly some social media site profiles do actually pass PageRank, which you can choose to pass back to your main site.

Social media sites can be very effective in reputation management. Reputation management comes into play when someone has said something negative about you, and that negative comment is ranking highly in the search results for your name, or your company's name. It's clearly not good when this happens, but there is a way to at least partially address this problem: create profiles for yourself on major social media sites.

Many of these sites are very powerful in search engines, and having a profile there is likely to rank highly in the search results, hopefully above the negative comments. If you do this with enough profiles, you can push the negative result off the first page, and away from the eyes of many of your potential customers.

Get the full story at SearchEngineWatch