Hotels have always been about personalization and guest experience. The best hotels are also the best at creating those incredible experiences. The difference today is that technology has become advanced enough to the point where it can assist hotels and guests in getting a unique experience. But as in all large endeavours, it rests on the weakest link. And for hotel technology, that weakest link is data and the exchange of data between systems and applications. In a recent interview with Barry Sternlicht, the CEO of Starwood Capital Group, he mentions the issues with technology that even a large group like Starwood encountered: "Some of the systems in these arcane, heritage, legacy systems, some of them in the hotel industry — I ran Starwood Hotels, as you know — they’re not really flexible." Get the full story at SnapShot