Gatineau will be initially rolled out in English only, and only in countries who have a local adCenter support team.

Considering Microsoft?s massive disposal of socio-demographic and behavioural data from its MSN and Live platform users, you can expect that Gatineau will eventually become a threat to Google Analytics and vendors offering basic on-demand web analytics.

Evidently, offering the tool for free fits into Microsoft?s strategy of adding value to its digital advertising solutions for the Live platform and the MSN Networks.

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Related Link: Microsoft Project Gatineau