Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. #RCMemories: Ritz-Carlton Taps Into Customer Stories Ritz-Carlton‘s #RCmemories hashtag might be less successful than the ones described above (about 900 mentions over the last 3 months), but is worth mentioning because of the efforts of the brand to get its customers to share their experience. The staff used hashtags in the handwritten note left in a guest’s room, which encouraged the satisfied customer share that experience on Twitter. This is especially relevant when you understand the importance of these micro brand advocates in terms of reach and overall influence. According to a Wildfire study, companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands. In addition, 92% of people report they trust the recommendations of their families and friends over any form of brand advertising. Get the full story at Social Media Today