This article advocates for property or branded blogs for a variety of reasons, but suggest that hotels consider not only how the blog can impact and enhance their overall marketing strategy but also if they are good candidates for the platform. Enhance your overall marketing strategy Specifically, this can become a key component to your communication strategy, as another outlet to target your current loyal guests as well as attract those coveted ‘lookers.’ Gain key SEO benefits and improve natural search rankings Google puts a high value on fresh and dynamic content. A typical hotel website is static, with very few content changes. Compare that to a blog, where the content is refreshed as frequently as you post. Google will crawl your page whenever there is new content, and the more relevant, frequent content, the higher you appear in search results. See increased web traffic Better SEO rankings will lead to increased website traffic, which ultimately leads to the coveted direct bookings. Get the full story at MICROS eCommerce