Your guests expect you to be there when they want you and back off when they don’t. They expect you to remember what they told you at one point and anticipate their needs at another. You need a way to succeed in this evolving marketplace to give your guests the experience they deserve. Cross channel marketing is one way to accomplish this. Of course, from the outside, cross-channel marketing can look hard. All those different channels, all that content, all that complicated technology. It might seem that executing a successful marketing initiative is like rocket science, something only über-scientists can figure out. Well, it’s not. In fact, if your team is involved in digital marketing now, you probably have many of the pieces you need to launch a successful hotel marketing campaign. It’s just a matter of changing your perspective. Get the full story at Revinate