At a time when Groupon/Expedia and other flash sales are getting all the press, many hoteliers are wondering what may be the right hotel revenue management strategy towards channels that offer 50% to 90% off. Hotel revenue management is still about selling the right product to the right customer at the right price. The question is: has the right hotel channel changed and tipped to travel flash sites? Before embarking on hotel flash sales, hoteliers should consider whether to: - Adopt flash sales as part of the overall sales and marketing mix, - Use flash sales as a tactical tool to be used at times of low demand, or - Not embark on flash sales at all. All three options seem viable, and you probably should sit down and answer the following five questions before deciding which one is right for you. Get the full story at Guest Centric