Second Life is one of the most controversial technologies to hit the Internet. Praised last year as a platform that would turn the net upside down, this year it's being dismissed as an overhyped fraud and a waste of time and money.

The truth is somewhere in between last year's hype and this year's backlash. Second Life is revolutionary, but the revolution will take a few years to play out. For now, the virtual world is rough around the edges, and at times very difficult to use.

Nonetheless, you can get a lot out of bringing your real life business into Second Life. You can use Second Life for effective marketing, building relationships with customers and partners, and creating business value.

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