You don't need an incredibly detailed plan, but you'll want to make sure you know how you'll align video content with the goals of your company. Otherwise... - You won't know whether you're being successful. - You won't know how to adjust your tactics as you go. - You won't be able to justify the use of resources to company leaders. A good plan is the difference between knowing that your content is delivering ROI and throwing things at the wall and seeing what sticks. Get the full story at MarketingProfs.com Read also "Half of guests prefer to view videos on hotel’s website"