It is important to develop confidence in the channels that yield the most and to nurture them carefully. Hotels need to continuously review their allocation commitments to non-yieldable channels and also respect their group ceilings. If done properly this improves the chances of garnering higher revenue. From a hotel distribution executive’s perspective, the game of generating higher revenue can only be described as a balancing act. When one considers the numerous factors at play such as the lead time associated with booking channels, the selling strategy for a particular channel (packages, value added offers and so on) and the demand profile of different channels, it is clear that more astute hotel companies become in nurturing yield, the easier it is to find a balance. The following article suggests four steps to success. Get the full story at EyeForTravel