2017 is going to be the year when online finally overtakes offline in Europe. We all have been listening to online becoming big, and getting bigger – but the reality was that offline travel bookings continued to get the lion’s share. All that is set for change though, as digital travel penetration in the continent finally crosses the halfway mark to reach close to 52% of all bookings by end of 2017, per PhoCusWright. With North America, also closing in to the tipping point, and Asia Pacific catching up faster than the average with 23% growth in digital sales, it’s time for hotels to take corrective actions. In this article, we share what we think hotels need to capitalize on for stronger performance in the coming months. Get the full story at eRevMax