What began as a one-day online shopping holiday has, over the years, extended into Black Friday and Thanksgiving, with some brands promoting deals even earlier. As a result, consumers aren’t just searching for deals earlier, they’re also making more purchases over a longer period of time. With the heavy saturation of Cyber Monday deals online, the market has inevitably become more competitive. However, considering the surge in online traffic and spending during this shopping holiday, hoteliers will miss out if they didn’t participate. Get the full story at HEBS Digital