A study by TripAdvisor revealed that 42% of travelers worldwide use smartphones to plan or book their trips. Because travel is accessible for people from all walks of life, this also means there is a wide range of individuals who travel, with different budgets, tastes, and planning styles. Successful travel apps develop different campaigns designed for different travel user segments, as messages designed for budget audiences won’t appeal to luxury travelers. Here are five examples of most common travel user segments, with push messages and in-app communications on how to win them over. Get the full story at Business2Business Community