Chatbots are already working hard in the hospitality industry, from taking fast food orders to helping travelers plan their trips. While conversational AI is very much in its infancy in the hotel sector, it certainly has plenty of potential, says Nigel Symonds, Hospitality Consultant at Avenue9. So how could chatbots change the hotel industry? 1. A new reservation channel Earlier in August, Icelandair launched a booking bot, leveraging Facebook's new chatbot development toolkit. Modelled on a text conversation with a real travel agent, the bot not only offers and takes reservations for flights, it also suggests a layover in Reykjavik. Get the full story at JLL Read also "3 chatbots to deploy in your business" at VentureBeat