We are constantly being told that search is going social, so Bing’s partnership and integration with Facebook – the world’s biggest social network – could potentially materialize into a big advantage over Google. In its latest announcement Bing reveals how it has enhanced the way it takes and uses data from Facebook (such as Likes and interests) to create personalised search results. So if you are looking at shopping results (and you are logged into Bing) then it will tell you which pages have been Liked by which friends. It will also use Facebook data about your interests to bring specific pages higher up. If social is going to play a role in search, then having access to Facebook’s data (which Google doesn’t have), gives Bing the advantage of being able to try new techniques and models for marrying the two areas. That’s got to be a major plus. Get the full story at Econsultancy