If you run a contest and all people have to do to win a nifty prize is click the Like button, you may indeed increase your number of fans, but mostly they will be people that want a nifty prize and that may not translate into the ultimate goal: more business. The trick is to strike the right balance between promotion and awareness in an effort to attract the highest number of people to hit that Like button because they are interested in what you might share over time. The following article lists five ways to do just that. Get the full story at American Express Open Forum