1. Understand comp set composition To start, Hoyt said it’s important to understand the composition of a comp set. According to STR guidelines, a comp set in the United States has as few as three properties (the minimum required) and as many as 29 properties. No single property or brand can account for more than 40% of total participating room supply, and no single company can account for more than 60% of the total participating room supply, Hoyt said. The average comp set size is between five and six properties. The average number of times a hotel is named as a competitor is 5.2, and the average number of properties in a primary comp set is 5.4, she said. Get the full story at Hotel News Now