No longer are marketing materials directing consumers to visit the brand's dotcom to learn more -- they're being told to find them on Facebook. Why has this shift occurred? Well, more and more each day, it's becoming apparent that a significant portion of the user web experience starts and ends with Facebook. If brands want to garner the attention of consumers, they need to be in front of them where they spend most of their time, and it's no secret that we spend more time on Facebook than anywhere else. In fact, according to Nielsen, users spent more than six hours on Facebook during the course of April 2011, putting it ahead of such web properties as Yahoo, MSN, and YouTube. With engagement metrics like that in mind, it is clear why Facebook is becoming a more prevalent option for some of the world's most popular brands. Get the full story at iMedia Connection