You have to stop serving garbage to your visitors, and to search engines. Here’s a couple ideas to get you started: 1. Write stuff that hasn’t been written before. There are already 999,999 articles about SEO and title tags. Try something else, or a new spin on your topic. 2. Be interesting. Put some thought into how the article is put together. Use visuals where it helps. Use humor, even. 3. Hire quality writers to write quality stuff. 4. Ask your visitors and customers what they’d like to read. Then write it. Get the full story at Search Engine Land