However, average daily rates (ADR) for the first and second quarters of 2017 are showing signs of growth across all travel segments, according to new data from TravelClick’s February 2017 North American Hospitality Review (NAHR). “Even though only 44 percent of North American markets are showing committed occupancy* increases compared to a month ago, ADR is growing in 21 of the top 25 North American markets, up 2.6 percent based on reservations currently on the books,” said John Hach, TravelClick’s senior industry analyst. “Additionally, both group and transient rates are experiencing an uptick of 3.4 percent and 2.4 percent, respectively compared to last year.” For the next 12 months (February 2017 – January 2018), transient bookings are flat at 0.1 percent year-over-year, and ADR for this segment is up 2.2 percent. When broken down further, the transient leisure (discount, qualified and wholesale) segment is flat at -0.1 percent and ADR is up 1.9 percent. The transient business (negotiated and retail) segment is also flat at -0.8 percent and ADR is up 2.7 percent. Lastly, group bookings are up 1.3 percent in committed room nights over the same time last year, and ADR is up 2.8 percent. Get the full story at TravelClick