The price of airfare is an ongoing point of frustration for travelers, especially considering that it feels like airlines find every conceivable opportunity to shake you down for a few more bucks. Many startups and businesses have come and gone trying to find a way to give leisure travelers access to cheaper airfare, as airlines just keep shutting them down. The reason? Airlines make more money off business travelers, who are less flexible in their travel dates and destinations, so, while they’re open to the idea of offering discounts to the average leisure traveler, they don’t want to include both. GetGoing, launched in March with a model that it hopes will finally incentivize airlines to offer discounts to leisure travelers, in part, by giving them a fool-proof way of identifying them - and filling those unsold seats. The catch, however, is that GetGoing asks users to relinquish the choice over their final destination in return for tickets that are up to 40 percent less expensive. It’s a hard pill to swallow at first, but it’s necessary to ensure airlines that you are actually a leisure traveler. In other words, users sign in, search for routes to over 1,000 destinations in 50 countries, then pick their top two destinations, whereupon GetGoing (randomly) decides where you’re headed. If you know where you want to go, it’s probably not for you, but if you’re flexible on whether you take the family to the Bahamas or Puerto Rico, GetGoing may be up your alley. Get the full story at TechCrunch