According to a May 2014 study by Warren Weiss Co. for Travel Weekly, just 8% of US leisure travelers—internet users ages 21 and older who had taken at least one overnight leisure trip in the past 12 months - had heard of and used a home and lodging rentals service such as Airbnb or HomeAway, while 63% of respondents had never heard of them before. Among the remaining 29% of leisure travelers who had heard of these services, respondents were split on whether or not they would use them, with answers skewing slightly toward the negative. But in all, the majority of those who were aware of home and lodging rentals services had or would consider using them - and Travel Weekly predicted this would increase even more as word and publicity spread and advertising pops up. Get the full story at eMarketer