There is never going to be an overall winner in the battle for bookings between hotels and OTAs, according to the CEO of In an interview at the Skift Global Forum, Gillian Tans, said different types of customers would continue to book through the channel that best suited them. “I always think there will be direct bookings. If a customer, twice per month, books the Marriott downtown Chicago then it makes sense to book that property direct. “[But] most of the customers on are booking a property for the first time and that’s a different type of customer.” Get the full story at Skift