is on track to make a “much larger” mark in mobile hotel bookings in 2014 than the $8 billion it did last year. That’s the word from Darren Huston, the CEO of the Priceline Group who moonlights as CEO of its largest brand,, as well. Huston states that travel brands have to be relevant in mobile transactions, but he waxes poetic on how mobile bookings are not the most important piece of mobile for “Much more importantly than a source of transactions, mobile is a chance to plumb the end-to-end user experience,” Huston says. Speaking at the Goldman Sachs Internet conference June 3, Huston said of mobile: “In a way it increases the digital palette that we are painting against and it only increases the dimensions of opportunity for the relationship.” Get the full story at Skift