To set itself apart from search engines like Google and Bing, FindTheBest has created hundreds of specialized online apps that offer users an ultra-detailed comparison of products and services. The apps include searches for things like ski resorts, treadmills, car insurance providers and dog food. “We create a lot of expert ratings of services by sifting through a lot of different sources,” Mr. O’Connor said. “For our car insurance comparison app, we checked insurers’ credit ratings, consumer approval ratings and dozens of other sources to define a detailed list of the best insurance companies.” In comparison, Mr. O’Connor said, Google’s results on the same topic require the user to do the work. FindTheBest has grown rapidly since its start. The site receives 1.5 million unique users a month and it now offers more than 500 comparison apps. Get the full story at The New York Times (free content)