“There is a mischaracterization that this is a war,” said Khosrowshahi. “Every business is trying to optimize for themselves over the long term. We understand when we talk to hotels that there is a conflict of interest- they have to pay our listing fee and a franchise fee.” He went on to discuss that hotel loyalty programs are an area where online booking sites like Expedia and hotel chains can partner to build positive results for both parties. Get the full story at Skift