Tablet use in all stages of travel has increased among travelers in the United Kingdom, according to a report from Expedia. Smartphone and tablet ownership rates in the UK, at 79 percent and 43 percent respectively, are higher than those of the United States and continental Europe. While it is widely known that mobile and multi-platform use is growing, understanding these trends on a regional level could help brands fine-tune their marketing mix at a regional level. Mobile-only travelers outnumber PC-only travelers, and the total mobile audience matches the total PC audience, demonstrating how quickly mobile has grown. In the UK, mobile rather than desktop is the primary tool for travelers. Get the full story at Luxury Daily Read also "The British traveler’s path to purchase"