Email’s dominance holds true across industries. A May 2017 survey from DMA and Demand Metric of US marketers found that all of those working in healthcare or pharma as well as travel and hospitality used email marketing. Nonprofits (96%), publishing and media (93%) and business-to-business (B2B) services (90%) were also strong adopters of email. Among the industries that were broken out, marketers in retail said they used email the least, although usage was a still-healthy 81%. Email marketers are mainly focused on acquisition, according to research from Campaigner. More than two-thirds (67.0%) of respondents polled last December cited attracting new customers as a leading marketing goal for 2017. Increased brand awareness and customer retention were also common goals, named by 44.8% of 40.6% of marketers, respectively. Get the full story at eMarketer