The research, which analysed what inspires millennials and Gen X to travel, found those aged 18-34 research just how good a location will look on their Instagram feed before clicking book, with two thirds saying the Instagrammability of a location is the most important factor when booking. And it's men who are more likely to choose a vacation spot based on Instagrammability alone. The results make sense considering the rise in social media influencers paid to travel to exotic places and post enviable pictures - and it looks like there is a reason they are paid so much to do it. Get the full story at the Independent