Marcello Gasdia, PhoCusWright senior analyst, said high level of use of mobile apps suggests they are dominant, but firms should not be too quick to discount the mobile web. Gasdia said most app use involved three activities: checking emails, social media and gaming, with the amount of time spent in Facebook accounting for half an hour a day on average. “Travellers are doing very few things in apps, creating the illusion they are taking over the mobile web,” said Gasdia. Travel app usage, whether it involves a metasearch site, an OTA or a hotel or accommodation review or airline site, accounted for just 1% of daily app use. TripAdvisor was found to be used by 30% of smartphone owners. Of these, 30% used the app and 18% the mobile website. Only 38% of visitors were app-only. For OTAs, the research found there were nearly twice as many mobile web users as app users, the former averaging seven page visits per session while apps saw five sessions a month on average. Get the full story at Travolution