Social Media comes in slightly lower again, at 23%, and mobile wallets bring up the rear at 14%. The preference no doubt reflects the amount of data being conveyed. Across verticals, the top reasons consumers will open an email from a brand are personalisation and discounts. Consumers are just slightly more inclined to open an email offering a discount (72%) than one with a personalised subject line (62%). Satisfaction with delivery of travel and hospitality brands on the promise of personalised mail was pretty high, at 59%. Yet this lagged retail brands, which scored 76%. When it came to preferences on personalisation, there was not a lot of difference between age groups. Get the full story at EyeForTravel