Today, there is a lot of information available about consumer shopping habits. New data points include competitor-pricing, events in your town and macro-economic & geographic factors, air booking data, social reviews and ratings, weather, and web shopping data. From the airline reservation data, hotels can specifically check for future bookings (demand) for their city. In the case of one-day-return bookings, you can be certain that they mostly corporate meetings. By the same token, in the case of flight bookings for longer durations, vacation, would imply an increase in hotel demand in that period and dates. Get the full story at RateGain