Instead, your hotel website should be task based - focused on the completion of any one of a number of specific tasks. These could be; - To check a price - Book a room - Locate the hotel(s) To build on this task based premise; - Users are subtle in their use of the web. The web no longer demands their full attention or interrupts their day. The web fits around them. It fits around them whilst they are completing other tasks. When they are cooking, travelling, watching a video, exercising. - Users no longer have to go over to a PC to access the web - the web comes to them. This results in users accessing the web for longer, but in short, task based bursts. Get the full story at iadigital