Travelport managing director for northern Europe Simon Ferguson said many hotels and airlines still talk about ‘owning the customer’ today “in an environment where it’s increasingly difficult to do that”. “The reality is it’s a very difficult concept to own the customer. In a sharing economy we are all owning less and getting used to renting. If travel took that approach it would be beneficial,” he said. Ferguson said this means customers expect to be able to book a Ryanair flight on their favourite OTA, or add an Airbnb booking to their flight reservation. “Companies are in this rather binary view that they must own the customer. Travellers get frustrated by this lack of interoperability between different travel experiences. Get the full story at Travolution