Breakwell, one of the original founding team at Expedia, gave the keynote address at this week’s eighth Travolution Summit on Monday. He said with Google costs rising at 20% to 25%, it is now very difficult for firms to compete with the “super-scale” OTAs like Expedia and Booking.com. Booking.com parent Priceline Group alone has an annual marketing budget £3.2 billion, claimed Breakwell. “Competing against that requires different approaches,” he added. Get the full story at Travolution