The new Forrester report, “2015 Mobile App Marketing Trends: Orchestrate Your Brand Presence, Beyond Your Own Apps, By Borrowing Mobile Moments,” explores marketers’ decisions to invest significant resources into building their own branded apps because research suggests consumers spend a majority of their mobile time on apps. However, new Forrester data shows that, on average, consumers in the United States and Britain use 24 apps per month but spend more than 80 percent of the time on just five apps, which in the U.S. are Facebook, YouTube, Maps, Pandora and Gmail. “Marketers should borrow their way to their customers’ home screens by partnering with the few apps that command the majority of consumers’ mobile prime time,” said Thomas Husson,
 Paris-based vice president and principal analyst for marketing and strategy at Forrester Research, in a blog post about the report. Forrester’s research shows that time spent on apps skews heavily towards messaging and social, more so than games. Get the full story at the Mobile Marketer