Hotels devote large portions of their revenue management strategies around developing and implementing the right pricing structure for their property and market. But establishing the right pricing structure isn’t a one-off activity – and with the hotel’s bottom line depending heavily on revenue generated from the implementation of an proper pricing strategy, it is critical that hoteliers routinely and thoughtfully evaluate their pricing options to determine which approach best fits the needs of their business and technologies. Today’s advanced technology offers pricing options that suit a variety of unique business needs and markets, and hotels should carefully choose the approach that fits their objectives – rather than limiting their needs to fit a one-size-fits-all option. Get the full story at IDeaS