In fact, this emphasis on customer experience is so high that it has now collectively overtaken customer acquisition as the biggest business priority in travel. This finding comes from Econsultancy’s Digital Trends in the Travel and Hospitality Sector report in association with Adobe, which is based on a survey of over 600 marketing executives from OTA’s, transportation, hospitality and restaurant companies. So, why is this the case, and what other trends are impacting the industry? Here is a look at some key insights from the report. Get the full story at Econsultancy